Yankee Stadium Events needed a visual identiity that captured the classic sophistication that is the Yankees brand, but differentiated enough that it could live as its own entity. Yankee Stadium is a cultural icon whose legacy is as rich as its character and whose history is as striking as its façade. To call it a baseball stadium is acknowledging only a small part of its story. It is a living museum, resurrecting memories of the past while continuing to serve as the stage for present and future events.

Throughout its history, Yankee Stadium has served as the home of countless sports milestones and major events. Now this storied Stadium offers you a part in its future, opening its doors to corporate and social gatherings. From upscale parties to intimate get-togethers, share in the tradition of Yankees greatness by hosting a legendary event amid a backdrop of history at Yankee Stadium.

By using the iconic face, and architectural attributes of Yankee Stadium along with a classic serif font I created a bold, yet elegant identity that bares the strength of the Yankees brand. The visual imagery that embodies the Yankee Stadium Events new brand identity consists of large sweeping photographs with striking colors as seen in its sales brochure.

Yankee Stadium Events now has an identity to call its own.

Deliverables
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Identity, Stationary, Sales & Marketing Collateral (Print & Digital), Print and Digital Advertising