Design for Change
Design for Action
Idea/Brief
'Design for Action' is to promote a social change. My intention was to make vegan cooking more accessible
and possibly attract a new audience. The service removes any obstacles when cooking, providing only fast
and delicious recipes. In addition all of the recipes are vegan, which is environment-friendly way of cooking
and is better for animal welfare.
The individual screens show how the application would work.
Visual Language
The visual language was influenced by Camille Walala’s bold use of shapes and colours; her style appeals to
a different set of audience; it is immensely different from the usual visual language used to advertise vegan food/lifestyle.This way an already existing assumptions on vegan food might be challenged.
