Olive Pride is an olive oil brand that is owned by Southern Canned Products. The range is extensive and they have been in market for sometime now. The design objectives were to refresh the brand, yet still staying true to the brand and its origins.

The brand overhaul involved a range of sizes as well as some new product launches. It provided the opportunity to build on the old and introduce many new elements.

On the new Premium offering, the prominent female figure that appears on the majority of the packaging is replaced with a dancing Spanish lady, an element which is introduced to reinforce quality across the entire Olive Pride range.

The premium label is printed on Estate Eight un-coated paper with embossing on the logo, hi-build olive leaves  and a gold-ink border.