Post It Forward (PIF)
is Tumblr's on-going campaign that raises awareness on mental and emotional health. It is a dedicated page online where sharing your struggles is encouraged to help lessen the stigma surrounding issues like depression, anxiety, bullying, and self-harm. The PIF community fosters positivity, kindness, and supportiveness, especially among young people.
Relatable, uplifting, and hopeful - these were the keywords Tumblr wanted to express with the artworks. Instead of making static motivational posters, I created GIFs to make the artwork more engaging.
Going through a tough time can feel very isolating and lonely. So, for the second artwork (see prior project for the 1st one), the goal is to send an assuring and comforting message. Because sometimes, just the affirmation that you are never alone, no matter how hard you have it going at the moment, is all you need to get through another day.
