RMP - The world of accountancy is not grey
Briefing
RMP is an accountancy company targeted to small and medium size enterprises and private clients that has come to offer a much more complete service to its clients.
The positioning which RMP appeared was “Account Service”, which became outdated. Therefore, a need to rethink the positioning and brand identity, aligning it with the offer and focus of the response.
Solution
With the aim to represent more of the company’s extended activity and added value to the market, we rethought the positioning and identity.
We allied what RMP does better – to find the most balanced and complete management solutions - to the way they work and add value, which is through partnerships. In order to translate this into refreshed brand, we created the positioning “Management Partner” that assumes not only the mission but also this brand commitment.
The design of the new identity appears also as a result of this positioning and graphically represents the encounter of two strengths: the management and the partnership. The graphic style finds inspiration in the accounting iconography, which is modernised in the language through the adopted colours. This new image was extended to various brand applications.
Results
- Increase of the brands visibility by the new clients;
- Bigger recognition and curiosity by the current clients.
