Felt Fairy is a Manila-based shop that makes educational toys, puppets, bookmarks, and other novelties all made of felt. The store needed a new identity, and content for its social media accounts. I created a handwritten logo for the brand that conveys the love and craftsmanship that goes into each of its products. I expanded on the idea by making a roughly drawn pair of fairy wings as accents for the product tags, packaging, and other collaterals.
Logotype
Business Card
Product Tags
Corner Bookmarks
Quiet Book Sample Product
