In 2016 I was in charge of designing the booth layout and graphics for ATTO at NAB Las Vegas. The project required comfortably fitting five technical demo kiosks, a lockable storeroom, a reception area, a meeting space and a presentation theater in a 20'x40' space.

Initial concepts had very different requirements. Beginning in late 2015, a request was made for a large theater space, three demo kiosks and a reception desk. This initial model was created using a combination of reference furniture from previous years at the show and conceptual designs. Though the final result was fairly different, these first renderings were later 3D printed and mailed to partners as a physical invite to show solutions with ATTO in the booth.

Several iterations later, the booth layout was finalized. With furniture dimensions supplied by the booth manufacturer, a final 3D model was created to present renderings of the final booth layout with graphics approved by corporate.

2016 marked a change in the visual identity of ATTO at NAB. While previous years had been aesthetically tame, this booth was designed to pop with color and vibrancy that reflected ATTO's position in the media and entertainment industry.

The following are photos of the booth immediately following it's construction, just before the show floor opened.