Designed and implemented a hashtag challenge on Instagram for ThinkMakeDigital's installation at The Center for 21st Century Studies conference, "The Nonhuman Turn," in Milwaukee, WI, May 3-5, 2012. Established an Instagram account for TMD as well as for #c21nonhumn, the hashtag for the challenge. Used Statigr.am to strategically target contributers, drive submissions, and manage submissions.  Crafted and published daily features of top contributers to help drive word of mouth. Created a slideshow of submissions, as well as 13 36"x36" mosaics from submissions. (see a full write up here.)