The Floral Marathon is organised as one of the preparatory races before Siberian International Marathon but with its key feature: for ladies only.
Event identity, materials; outdoor
Ocassionally girls hesitate to take part in smth unless join with groups wedded by commom interests. The copywrite concept of the outdoors is based on the main idea: to invite your friend, mother or sister to have a good time together. So we asked girls to invite each other to run in the race — then picked the plums of the chat content.
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