Spring Wave Mailer
Summary · Mailer for a downtown Toronto real estate agent.
Purpose · Create urgency around spring real estate market. Communicate service offering.
Desired Recipient Action · Call agent or visit website.
Demographic · Condos owners age 30 to 65, male and female, 50% live alone, 40% couples.
Service · Condo pricing, positioning and property marketing.
Feel · Urgent, friendly, fresh, urban.
Application · 2-color half-fold brochure insert, custom 2-color Canada Post stamp, plain envelope.
Amount · More than 20,000 units.
Purpose · Create urgency around spring real estate market. Communicate service offering.
Desired Recipient Action · Call agent or visit website.
Demographic · Condos owners age 30 to 65, male and female, 50% live alone, 40% couples.
Service · Condo pricing, positioning and property marketing.
Feel · Urgent, friendly, fresh, urban.
Application · 2-color half-fold brochure insert, custom 2-color Canada Post stamp, plain envelope.
Amount · More than 20,000 units.
I was responsible for concept development, copywriting, illustration, layout and design.
Thank You
