With industry giants Pandora and Spotify dominating the streaming music category, we needed a way to motivate our target market to try a new music app - Ourtunez.  Ourtunez promotional teams set up slow motion booths at music festivals across the state, charging only an app download to participate. After the event, hundreds of videos were created and emailed out to participants creating a surge of downloads and organic social media activity.

Concept: Trevor Grady