Alexandra Park Event Campaign: 

Poster / Advertising / Direct Mail / Print

Alexandra Park, Epsom, Auckland, is an iconic horse racing venue. The park has a long standing history supporting the sport and home to many famous cup series, dotting the historic racing landscape.

Alexandra Park consists of the Raceway trotting track, conference center, and restaurants. It is also home to many features harness races, including the infamous Auckland Trotting Cup and the Rowe Cup.

Through a series of media collateral Alexandra Park’s brand, look and feel was pushed to new heights. Celebrating the good old days of horse racing and influenced heavily by a Bauhaus art-house style - the brand adopted a sophisticated wow factor. Iconic illustration style, clean font selection wrapped with a vibrant color pallet.