Madelaine McClure's profile

Transhuman Creative Project - Transhuman Racism

These posters are based on the idea that racism could follow the human race as we grow in our technology. The idea was first thought of when the deleted scene 'The Taming Party' from Zootopia was released for the public to view but the original video was taken down not long after.

The idea is that essentially, no matter what we do or where we go, our society's issues will still follow us as we grow. Judgement and preconceived ideas will stick with people, groups and even objects and it can ruin it for the larger majority such as in The Taming Party. 

The easiest way I can think to explain this is in our day of life it is such an automatic thing for a lot of people to put anyone that is from the Middle East in a box and assume that they are terrorists when that is clearly not the case. The very small majority has ruined it for the rest.

For my posters it is about the same type of issues, in particular a racism that would occur between humans, robots and anything in between, essentially a transhumanist future of some sort with the same issues that we have today.
'We Are All One' posters followed more on the idea of showing both the human and robot together in a friendly manner. For both hand images it is so similar on each side when it is as if they are the same thing coming from the same person, one person holding a rose in their hand, one person holding their hand up.

'Is There Really A Difference?' posters were more on the fact that on the inside they are the same. They both have a heart, they are as human as you, me or anyone else. 
It is similar to those images that you see with a group of skeletons labelled to fit different social household names such as gay, straight, bisexual etc but they all look the same. It follows the idea that we are all the same and there is no reason that anyone has a need to bully or be rude to someone based on how they look, where they come from or what they do. 
Process was created by drawing each subject on paper,scanning and taking it to photoshop and finally colouring the images how I liked.

I wanted a really simple looking style for these posters and try for something a little unusual to what I would normally do for something like this. I wanted my drawings to be the main focus and I wanted minimal colours for each poster.

Each poster is A3 size and is in print format.

The font used is The FrontMan 2 font by Luis Jaramillo, which can be found here
For more from Jaramillo, check out the behance page here.
Transhuman Creative Project - Transhuman Racism
Published:

Transhuman Creative Project - Transhuman Racism

These posters are based on the idea that racism could follow the human race as we grow in our technology.

Published: