Stella McCartney has long supported PETA, People for the Ethical Treatment of Animals, and in order to promote awareness of this cause their recent window concept has been designed around animals to promote the work they do with charitable organisations. Working with the Stella McCartney creative team sfd were commissioned to manufacture and install oversized neon cats of various styles and colours into all of China’s flagship stores, including Shanghai, Beijing and Chengdu.

This scheme was also run simultaneously in the UK stores where Stella McCartney promoted awareness for Battersea Cats Home.