CLIENT: BAUER Hockey
PROJECT: Hockey Product Catalogs
LEAD DESIGNER: Lynn Spooner
PROJECT: Hockey Product Catalogs
LEAD DESIGNER: Lynn Spooner
PHOTOGRAPHY: Gerry Evelyn
PROJECT DETAILS:
I was lead Designer and Art Director on the BAUER Hockey catalog for over 6 years. Each catalog included roughly 300 products and was distributed to sales reps globally. Responsible for designing the entire catalog from start to finish. I created the original design concepts, implemented the concept, and was responsible for mechanical files in two languages, English and French. I art directed the photography, collaborated with our copywriter, worked directly with client on a daily basis, and attended press checks for the final print production. These product catalogs were offset printed and shipped worldwide!
PROJECT DETAILS:
I was lead Designer and Art Director on the BAUER Hockey catalog for over 6 years. Each catalog included roughly 300 products and was distributed to sales reps globally. Responsible for designing the entire catalog from start to finish. I created the original design concepts, implemented the concept, and was responsible for mechanical files in two languages, English and French. I art directed the photography, collaborated with our copywriter, worked directly with client on a daily basis, and attended press checks for the final print production. These product catalogs were offset printed and shipped worldwide!
Actual X-Ray of a hockey skate used for catalog cover. Art Directed by Lynn Spooner.
Design and Art Direction by Lynn Spooner.
The 2009 catalog received an American Graphic Design Award from Graphic Design USA magazine.
The 2009 catalog received an American Graphic Design Award from Graphic Design USA magazine.
This project was completed while employed as Art Director at Jackrabbit Design.
