SEO Hacker
An honest identity that takes inspiration from the company's core purpose.
SEO Hacker is a Search Engine Optimization services company in the Philippines. Their clients range from local to international businesses that want better search engine rankings as well as efficient internet marketing.
Midori Design Works was commissioned to revitalize the SEO Hacker brand identity and to develop a company brand manual. The challenge to unify the company’s separate visual assets and communicate their SEO services, emphasizing marketing visibility and web development at the World Wide Web.
Point and Click
As a business that primarily involves getting people to click, it only came natural to take inspiration from a website button. Red call-to-action buttons present in the SEO Hacker website are referenced visually in the new company logotype. This also doubles as a dash that references the company’s website URL “seo-hacker.net”. The tagline “Be Visible. Get Searched” is referenced visually in a web search format.
Their company symbol/icon was restyled to emphasize how they work on SEO and web development service with fluidity; the container shapes overlap in a similar way containers for websites are developed on the back-end.
Their company symbol/icon was restyled to emphasize how they work on SEO and web development service with fluidity; the container shapes overlap in a similar way containers for websites are developed on the back-end.
Being a digital company by nature, print treatment was heavily redesigned to expand communications to offline client communications. Ease of communication was translated through emphasis and use of bold red colors and crisp, clean layout.
A company supergraphic was designed to represent web code and cells developed through effective SEO and web development.
Design Firm Midori Design Works Co. Ltd.
Client S E O Rank Marketing Services, Inc.
Client S E O Rank Marketing Services, Inc.
Project Type Visual Identity, Brand Manual
Design Team Arrianne Lea Caringal, Juan Carlos Salamat
Design Team Arrianne Lea Caringal, Juan Carlos Salamat
Printing Press Amis Print
Release Date July 2016
Photo Credit Juan Carlos Salamat, Gerard Jose Teaño
Release Date July 2016
Photo Credit Juan Carlos Salamat, Gerard Jose Teaño
