Research has shown that many people in the Puget Sound area are either unaware of Shoreline or have a negative perception of the city. Our role was to create a fun and engaging marketing campaign to not only debunk negative perceptions of the city, but also educate people of the many benefits of living in Shoreline.
As part of the overall marketing campaign, PRR developed the "Surprised by Shoreline" microsite. Debby Sung, Senior Designer for the campaign, developed the overall look and feel. As supporting designer, I created infographics, maps and playful hover effects for the website. I was also solely responsible for illustrating the “Squatch’s Summer Saturday in Shoreline” coloring book, which was then translated into Spanish.
As part of the overall marketing campaign, PRR developed the "Surprised by Shoreline" microsite. Debby Sung, Senior Designer for the campaign, developed the overall look and feel. As supporting designer, I created infographics, maps and playful hover effects for the website. I was also solely responsible for illustrating the “Squatch’s Summer Saturday in Shoreline” coloring book, which was then translated into Spanish.
Surprised by Shoreline Microsite
Microsite with all hover effects activated
Illustrated infographic highlighting the many car-free options available to Shoreline residents
Fun and playful infographic showcasing how Shoreline provides "More Bang for Your Buck"
Infographic comparing Shoreline's diversity to Seattle's, including our very lovable Squatch (so what if it's "fuzzy data"?)
Pages from the coloring book
