Aziz Belkharmoudi's profile

Airarabia Rebranding concept

Airarabia
Air Arabia is a low-cost airline with its head office in the Sharjah Freight Center, Sharjah International Airport, in Sharjah, United Arab Emirates, becoming the first low-fare airline in the region, air arabia started operations on 28 October 2003 with the first flight from Sharjah, UAE to Bahrain International Airport,  the airline operates scheduled services to 101 destinations in the Middle East, North Africa, the Indian subcontinent, Central Asia and Europe
A new Identity
The new logotype has a contemporary, round form which aims to feel modern and friendly,  while still maintaining a corporate and reassuring edge. It was important for these qualities to be conveyed across the brand.


Clean, Simple & Concise

I opted for a clean and flat style of illustration that emphasises the recognisable brand colours and delivers the message in an instant and clear way.  The print material shows basic examples of how the brand starts to come to life through the combination of colour, typography, messaging and imagery.

Airarabia Rebranding concept
Published:

Airarabia Rebranding concept

The new logotype has a contemporary, round form which aims to feel modern and friendly, while still maintaining a corporate and reassuring edge. Read More

Published: