Personal branding project for the Oakland Raiders team.
This proposal is only a reference of a new design, not a official licenced project.
All design, from the proposed new logo to the smallest details uniform are inspired by the most fervent fans of the franchise,
the “Mud-Ducks", or widely known as the Raider Nation. The image commemorates each member of the Black Hole,
a fan service inspired in chrome skulls, leather clothing, physical wear on silver accessories, a matte black revolution
that invades the streets of Oakland each week.
C O N T E X T
Raider Nation has become a benchmark team around the world; fans far from representing a bizarre image, maintain
a unique loyalty to the team and a great reputation for his relentless dedication in every season. Members of the Black Hole
are proud of their image, which have built up over the years and not found in any other stadium.
Each costume is unique, born in order to be sufficiently intimidating and maniacal. They are made to represent the essence
of the team, a group that exploits the silver and black pride, a family of alter egos with characters far from reality,
living in the most darkest nightmares of mind and that put the own pride and love for the Raiders above all. A different, revolutionary, aggressive, disturbing and threatening group, but once a game is over, returns to his usual way of life.
T H E L O G O
Positive Silver logo.
Negative Matte Black logo.
H E L M E T S
Chrome Helmet version.
E Q U I P M E N T
R A I D E R E T T E S
T H E T E A M
M A S C O T
A P P A R E L
T H A N K S
© 2016 All Rights Reserved. No portion of this site may be reproduced or duplicated without the express permission.
Original design by John Raya.
Oakland Raiders and NFL logos are trademarked by the NFL.
