The Dutch digital agency Tam Tam provided my graduation project (2014), related to one of their clients: UPC. The assignment was developing an interactive campaign which would increase the popularity of UPC. I researched the target group and a social topic came up. TV watching is not seen as social, so I decided to create a campaign which stimulates social TV watching.
I developed a game for families that records their watching behaviour. They gain points with watching TV in a social way, and they compete with other families. For example, the amount of people you're watching with and the place where you watch tv influences your score. According to my research, watching comedy and sports together ensure bonds between people. Families gain more points when watching sports or comedy.
The application stimulates watching TV but makes it social at the same time, while promoting the brand UPC in the app. The whole process of research, concept development and design is described in my thesis. The final result is a serie of mockups of the application.
