Adecco Group and Adecco Staffing are both partners of United States Olympic Committee, as well as the Athlete Career and Education program. In honor of the 2016 Rio Olympics, our team created this integrated marketing campaign. I directed all aspects of this project, including the concept, strategy, USOC approvals, video direction, photography, copy writing, and social implementation.
We saw unprecedented engagement via Facebook, particularly Facebook Live. Links are listed at the bottom of this project.
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Emotion based tech reveals most engaging US Olympics ads (Marketing Tech)