SWITCH represents a new way of sharing. A platform where people can share and exchange unused or unwanted items, much like barter trade in the past, so as to de-clutter our environment and cut down on wastages.
The two “V” (which is the “W” in the typeface) in the logo looks like two arrows and symbolizes the change of direction or switching. The use of different colors for the two “V” represent two objects for exchange. Blue is often associated with imagination, inspiration and can also represent meanings of trust, sincerity and loyalty. Green on the other hand, is the color of renewal, nature, freshness and hope.
The meaning behind the colors resonated with our brand’s mission and we hope it will encourage people to re-evaluate their buying and discarding practices. And switching is all it takes, after all each piece of trash was once a resource.
(School Project)
SWITCHBOX is a courier service to help customers deliver their goods/documents to their clients or deliver items "exchanged" through SWITCHTAG.
SWITCHMEET is a cafe for like-minded people to exchange and share ideas on how we can better cut down on wastages and share resources in the most efficient and cost-saving ways.
SWITCHROOM is a storage service provided for those who need to "switch" unwanted or unused stuff in their home/offices.
SWITCHTAG is a platform for customers to post unused or unwanted items and exchange with others who has a need for it. It works like a barter trade.
