The brief requires to create a publication of a source of information one of the subjects: design, sugar, freedom, adventure, dreams, commitment or fakery. The chosen category for this project is adventure.

The designer focused on a childish adventure theme.

Magic, dreaming, exploring, playing, discovery, map, creativity, emotional experience, travel, and wonder are some of the words that jump out.

The format chosen is a long strip poster that creates the sense of a never ending playtime adventure.

The illustrations are drawn in Adobe Illustrator, so that it will be easier to increase or decrease the size of them. The colours of the illustrations are strong processed colours that are set on a white background to create feelings of fun, energy and happiness. All the illustrations are linked together by a yellow sand like landscape.

The font chosen is a simple and easy to read. It also has a feel of adventure.

The text that follows the illustrations, is a riddle partially composed by the designer. The text is playfully place around the illustrations.

The format helps communicate the concept easily and it doesn’t take away from the design.

There is always time to play!