This project is of Packaging Design for Listerine. A proper survey and market research was done to get the problems faced by the consumers. Accordingly the design process was conducted.
Following is the link for survey :
https://www.surveymonkey.com/results/SM-C3R72LHT/
Shape
Keeping the problems in mind it was thought that the entire look and feel for the bottle need to be changed. Considering that the major trouble was the cap of the bottle, I had to make it bigger enough to measure the liquid and mix it with water according to ones preferance at the same time making it easy to open. The shape that was decided was a rectangle beacuse Listerine had a bold and strong body and these words are offen used in thier print ad. It have a bit of curves on its right side for beautification and grip. The cap was also rectangle making it easy to open. The neck had a mechanism to measure and to control the excess flow of liquid. Thus entirely changing the outlook of the bottle but keeping the basic principals similar for the customer to relate with the brand.
Material Study
This bottle is made out of a starch-based clear polymer that is made from corn (PLA). Which is non reactive to listerine. Its a Compostable Plastic which are biodegradable through composting. They are derived generally from renewable raw materials like starch, cellulose, soy protein, lactic acid etc., are not hazardous/toxic in production and decompose back into carbon dioxide, water, biomass etc. when composted.
Compostable Plastics Quick Facts :
4 Generally Freezer safe
4 Depending on resin can handle hot food till 200F.
4 Fully compostable in commercial composting operations
4 Feel and look like plastics for the most part
4 Composite within 90-180 days
This bottle is made out of a starch-based clear polymer that is made from corn (PLA). Which is non reactive to listerine. Its a Compostable Plastic which are biodegradable through composting. They are derived generally from renewable raw materials like starch, cellulose, soy protein, lactic acid etc., are not hazardous/toxic in production and decompose back into carbon dioxide, water, biomass etc. when composted.
Compostable Plastics Quick Facts :
4 Generally Freezer safe
4 Depending on resin can handle hot food till 200F.
4 Fully compostable in commercial composting operations
4 Feel and look like plastics for the most part
4 Composite within 90-180 days
Mechanism
The new bottle have a advanced mechanism in its neck which does not allow excess spills and helps in proper measurement. The neck is secured with a circular plate which has a whole in its centre. A cone shaped obstacle perfectly fits the whole which is open when the cap is closed. A extension from the cap press the cone down to create a gap for the liquid to pass. A third layer is added beneath the cone which have wholes for the liquid to flow and its elesticity pushes the cone back to close the gap when the pressure from the cap is released. The bottle is supposed to be opened upside down. The space availaible in the cap is excatly for the 20 ml of listerine to fit.
The new bottle have a advanced mechanism in its neck which does not allow excess spills and helps in proper measurement. The neck is secured with a circular plate which has a whole in its centre. A cone shaped obstacle perfectly fits the whole which is open when the cap is closed. A extension from the cap press the cone down to create a gap for the liquid to pass. A third layer is added beneath the cone which have wholes for the liquid to flow and its elesticity pushes the cone back to close the gap when the pressure from the cap is released. The bottle is supposed to be opened upside down. The space availaible in the cap is excatly for the 20 ml of listerine to fit.
Stickers for the bottle are given below. The Front sticker will be venyl printed and placed on the back of the bottle, which will be seen through the color of the fluid.
Manufacturing Process
Polylactic acid (PLA) resins are made from 100% renewable resources such as corn, sugar beets, or sugarcane. it has properties very similar to petroleum-based resins that are typically converted into sheet for thermoforming. Thermoformers who are considering switching to PLA can run it without any major modifications to their equipment or tooling. Thermoforming is the method by which trays are formed. This technique uses heat, vacuum and pressure to form the desired material into a shape determined by its mold.
Polylactic acid (PLA) resins are made from 100% renewable resources such as corn, sugar beets, or sugarcane. it has properties very similar to petroleum-based resins that are typically converted into sheet for thermoforming. Thermoformers who are considering switching to PLA can run it without any major modifications to their equipment or tooling. Thermoforming is the method by which trays are formed. This technique uses heat, vacuum and pressure to form the desired material into a shape determined by its mold.
Costing
The Cost of the new bottle will depend on varios factors. As the process for making the bottle will
be thermoforming which requires a mold. So the initial requirement will be a negligable amount
invested in making it. As the machinery remains the same the cost per bottle will be less. The
mechanism is made out of plastic which does not increase the price of the product. And the change
can be implemented without changing the price of the product or investing much in process of
making or investment. A proper advertisement campaign can be done to introduce the product
which will soon be recovered with the increase in sale because of the new and better features.
The Cost of the new bottle will depend on varios factors. As the process for making the bottle will
be thermoforming which requires a mold. So the initial requirement will be a negligable amount
invested in making it. As the machinery remains the same the cost per bottle will be less. The
mechanism is made out of plastic which does not increase the price of the product. And the change
can be implemented without changing the price of the product or investing much in process of
making or investment. A proper advertisement campaign can be done to introduce the product
which will soon be recovered with the increase in sale because of the new and better features.
This is the Outer packakging of the new bottle to introduce it to the market. The design is attractive and made with the concept of the bottle being opened upside down.
