To launch the new Nokia E6 in Turkey, a social media phenomenon, Kaan Sezyum joined the campaign to dress up and act as famous historical characters such as Einstein, Casanova, Graham Bell. A couple of videos were shooted and published in order to create awareness and attract visitors to the campaign microsite, all played by Kaan Sezyum. He also managed to communicate with fans over Twitter; asked daily questions as the historical characters.
A microsite, a facebook tab and display banners were prepared for the campaign. Our tweeting banners were also useful for fans to join the campaign while they were surfing the web, without any need to visit the campaign microsite.
Client: Nokia Turkiye
Agency: Wunderman Istanbul
Creative Team: Ogan Güner, Berk Bayri, Deniz Özturhan, İpek Akmehmet, Bilal Gül, Anadolu Mutlu
Production: Dirty Cheap Creative
Director: Ali Yorgancıoğlu
