Holland & Barrett stores are ubiquitous on British high streets, however their digital presence was lagging behind their retail performance.
They asked us to redesign their eCommerce platform from the ground up, and to help them focus their sales strategy around digital.
I lead the design team through an intensive 3 month project, designing a hugely flexible, responsive pattern library that would enable them to ‘reskin’ the site according to their current campaign aesthetic, whilst retaining a high level of usability and a distinct H&B feel.
