Spring sign package developed for the TJX's Credit and Loyalty Program —TJX Rewards
 
The overall idea for this sign package was inspired by the brands celebratory and surprising nature.
TJX Rewards suprises and spoils its loyal members with give-aways, special shopping opportunites and member
only parties. Confetti (the dot pattern) was a must!
 
Seasonal color expoloration inspired by Pantone's color of the year and the brands primary color palette.
Texture exploration with metallic ink and foils.
 
The overall sign package appears in over 250,000 stores.
store window sign
Credit register mat
credit application
Access loyalty program stanchion
Access loyalty program take-one
YAY! CONFETTI!
Published:

YAY! CONFETTI!

Seasonal Retail Store Sign Package

Published: