We were asked to produce a promotional item to help promote an exhibition for 1-3 artists. I decided to choose a photographer for my item and make an enlarged Kodak Kodachrome box with some slides or film and some postcards.
I chose Alberto Díaz Gutiérrez, who is often simply referred to as Korda.
Alberto Korda or simply Korda (Sept 14, 1928 – May 25, 2001) was a Cuban photographer, remembered for his
famous image Guerrillero Heroico of Argentine Marxist revolutionary Che Guevara.
As luck would have it, Korda chose his famous surname after Korda the film maker and because the name sounded like Kodak.
I managed to find a flat scan of Kodak film box which I used as a base for my Korda inspired film box.
FLAT SCAN: KODACHROME BOX
KordaShow Box
Korda Mini Biography on reverse of box
Korda quote on top
Film Reel inside box
Souvenir Roll of film to take home.
I found a scan of the original contact sheet of the roll of film that contained Guerrillero Heroico.
I printed this contact sheet onto acetate and cut them into film strips.
The flat layout of my Kodak box design.
