Brand’s identity for William Shakespeare

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The idea was the logo in the image of the crown above the letter S. This initials. This image represents its owner as a true professional in their field. Perhaps William Shakespeare can be called "King" of drama, it is no wonder the British consider him a national playwright in England and it is recognized worldwide as the greatest English-language writer who has made a huge contribution to the language and culture.

Crown image can also be explained by the fact that Shakespeare and his company were named as the "King's men" and had the official status of the performance for the King James I. That is Shakespeare and crown are linked. In addition, in many of his works, the main characters are taking part the higher strata of society. Remembering William Shakespeare, certainly held association with kings, queens, princes, princesses and knights.

Black color was selected primary color. It conveys solidity and refinement, as well as the drama of Shakespeare's plays. After all, his stories quite profound and often very tragic. Because it causes feelings of despair and loneliness, which is also characteristic of the heroes of his works.