As the producer of Ad Council's Food Safety campaign, I spearheaded the entire broadcast production shoot and post-production process for both English and Spanish market TV ads. Collaborating closely with the Ad Council, we ensured the message by the CDC, NIH, and USDA was clear. I also managed the translation and localization of the TV and print ads, ensuring the content resonated with the target audience. My involvement extended to supporting creative decisions, including character creation and video production logistics. The campaign's success was a testament to our team's dedication to delivering a message that was both engaging and responsible.
Ad Council’s Food Safety campaign
(CDC, NIH, USDA) :30 TV ads
(CDC, NIH, USDA) :30 TV ads
Ad Council’s Food Safety campaign - Spanish market TV ads
(CDC, NIH, USDA) :30 TV ads
(CDC, NIH, USDA) :30 TV ads
Print/poster for E.coli awareness
Print/poster for Salmonella awareness
