The Kansas City Art Institute is a leader in visual art and design education. In true art school form, they were looking to push the boundaries with their recruitment brochure. However, the book had to appeal to the creativity of potential students as well as the practicality of a parent. The end result is a unique, dual book design meant to inspire and inform at the same time. One side of the book showcases the details on classes and degrees while the other excites the reader with inspiring student work.
C R E D I T S
Studio—Design Ranch
Creative Directors—Michelle Sonderegger & Ingred Sidie
Creative Directors—Michelle Sonderegger & Ingred Sidie
Designer—Morgan Stephens
Copywriting—Claire Harrison & Morgan Stephens
Copywriting—Claire Harrison & Morgan Stephens
Photographer—Students, Tal Wilson, E.G. Schempf
Client—Kansas City Art Institute
Client—Kansas City Art Institute
R E C O G N I T I O N
HOW—2017 International Design Awards: Annual Report/Brochures Merit
Print Magazine—2016 Print Regional Design Annual
