The Objective
To create an experience for BMX for the 2016 Rio Olympics. An experience that targets the fan at home, the athlete
and the trainer which would incorporate the Olympics year round. Products and a training device that will coincide
and the trainer which would incorporate the Olympics year round. Products and a training device that will coincide
with Nike Fuel and Nike Plus to encapsulate the true BMX Olympic experience.
Meet Team TRX
Steve Kerry, Advertising Design Frantz Mondesir, Product Design Sarah Saville, Product Design Rina Movisian, Photography