Nutella is the world's favorite hazelnut spread, practically reaching cult status internationally.
With this popularity in mind, Ferrero's classic brand deserves a new look that is bold, authoritative, iconic, and emphatic.
With this popularity in mind, Ferrero's classic brand deserves a new look that is bold, authoritative, iconic, and emphatic.
The new wordmark highlights the definitive status of Nutella, while the clean, simple packaging
allows the product to sell itself and stand out among other nut spreads on the shelf.
allows the product to sell itself and stand out among other nut spreads on the shelf.
