Mogo Campaign
Custom Lettering
Custom Lettering
Mogo is a young and innovative organization that focuses on providing micro-loans. Their target audience is millennials and their branding is designed to make Mogo unintimidating, relatable and approachable.
For their 2014 campaign, I was commissioned to create custom brush lettering with their edgy brand image in mind with the goal of attracting new members.
Working closely with the Art Director at Mogo, I explored a few different brushes and techniques to match their tone. Once the Art Director and I settled on the overall look and feel, I created more custom letterings for the rest of their campaign.
The letterings were used on Mogo's website, print and digital advertisements, videos, giveaways and so on.
