Helene Schjerfbeck is regarded as one of the most important female painters of the 20th century. In 2014 the Schirn Kunsthalle Frankfurt presented the artist in a solo exhibition for the first time. The main aspects of her work are portraits of young women with stylish accessories and herself in numerous selfportraits.
The campaign puts the focus on Schjerfbecks distinctive interest in fashion. Therefore the signature of the artist is used as the characteristic logo for the communication. Combining the pictures with their original titles creates eye-catching magazine cover. Vibrant colours and a contemporary typography provide a modern spirit. For and with Markwald Neusitzer Identity.
