Glen is 47 and works in a cafe kitchen.
He has always dreamt about owning a butchery that provides good quality meats.
The shade of red signifies fresh meat to the consumer. This when balanced against the white signifies the meat is clean and healthy. Using two colours allows for the text to be versatile with hierarchy and alignment.
The vectors of the animals give an extra personification to the Glen’s Butchery branding (other than Glen himself).
Photographs of the meat and spices showcase the food. Our suppliers are unique in producing all of their meats from their dedicated farms.
The App utilizes all elements (colour, photography and apron pattern) without making any particular piece too dominant.
