DEW Answers Call of Duty is a multiplatform digital hub that served as the repository for over one billion unique product codes for Mountain Dew’s biggest promotion of the year. Gamers that drank Dew and ate Doritos earned codes to unlock double experience points (2XP) while in Call of Duty: Black Ops III Zombies mode—allowing them to access in-game features faster than ever before. As users entered codes and unlocked 2XP, they were also treated to an exclusive cinematic experience from the Call of Duty Zombies universe. Firstborn created unique vivid video content exploring the world of seminal Zombies mode characters.
Client Mountain Dew X Call of Duty
Agency Firstborn
Creative Director Jonathan Kim
Motion Director Michael Kuzmich
My Role Design, Motion Graphics, 3D
Design Frames / Trailor Screenshots
Gamers want rewards and more Call of Duty content, so we created a program that fulfills
their needs while increasing in-game engagement, brand awareness, and sales.
their needs while increasing in-game engagement, brand awareness, and sales.
BOXER
FEMME FATAL
DETECTIVE
BOXER
THANK YOU!
