Creating a seamless VOD experience for Saudi Arabia's home
To create a compelling user experience(service, interaction, and product design) to entice people to buy the newservice, and to structure incentives within the system so they will purchaseon-demand media.
Helped our client refine the commercialvision and cut costs for launch by prioritizing features and functionality fromthe user perspective.
Identified key consumer attitudesthrough multiple rounds of consumer research and testing.
and designing a product to fit to Saudi's home
To create a look and feel that did not resemble existing TV systems, we underwent multiple rounds of brainstorming, sketching and visual prototyping to free ourselves from designing screens with boxes and borders.
Exploring to create a seamless and enjoyable interaction between the user and the machine for each context of use.
Design exploration with clay mock-up and definition of the right ergonomic shape
Material color, and light effect exploration
Foam-board mock-up for size defition
Iteration of sketch phases for definition of final design and technical development
3D rendering and technical developement of the set-top-box
