Invitation
In celebration of an architecture firm's 25th anniversary, this invitation was created to invite guests to an anniversary party in honor of the firm's clients. Instead of using the firm's signature color, Pantone 125C, and throwing the logo everywhere, I made the decision to create a tagline, Be in Good Company, for the event. The idea was to create a "linkable" invitation that unites the event with the names of the clients who have been working with the over the last 25 years. Much more fun for someone to receive an invitation and find their company name among the elite cailber of companies who do business with this nationally recognized architecture firm. Without compromising the integrity of the invitation, I listed the companies using News Got Lt font in Cool Gray 7 to be printed on vellum. A slit was cut in both the vellum piece and black invitation itself so the pieces interlock. Upon receiving the invitation, the guest "unlocks" the invitation to reveal the celebration that awaits.
