alli Brand launch & digital ecosystem
alli was launched by GSK as the only FDA-approved OTC weight loss aid that was clinically proven to boost weight loss by 50 percent and significantly reduce excess visceral fat. The brand launch was supported with both online and offline promotional elements as well a straight-talking, simple approach to changing diet and losing weight. Props to Matt Whitaker and Trina Uzee who drove the execution of this program.
alli was launched by GSK as the only FDA-approved OTC weight loss aid that was clinically proven to boost weight loss by 50 percent and significantly reduce excess visceral fat. The brand launch was supported with both online and offline promotional elements as well a straight-talking, simple approach to changing diet and losing weight. Props to Matt Whitaker and Trina Uzee who drove the execution of this program.
