This was a brief to come up with a new identity for the re-launch of the De Montfort University Graphic Design Society. We had to name it, come up with a logo and test it. We also had to come up with a possible fundraising event. I decided to use the DE from both De Montfort and design to come up with my identity. I used quite a simplistic CMYK colour scheme which I think works well. I tested my logo by mocking up a social network page and putting it on a range of merchandise as well as mock membership cards. I outlined all of these in a quick style guide.
My idea for a fundraiser was to have creative students submit work in postcard form and then hold an art sale where people have to buy tickets and can then buy copies of the students work, raising students profile and funds at the same time.
Below I have displayed my logo and one of the posters for the fundraiser I came up with.
Poster advertising fundraising event
