Punch buggy!
Disney is the obvious place when people come to Orlando. Thing is, though, Disney is not even IN Orlando. Disney is actually in Lake Buena Vista and people usually stay in or around there - or they stay in Kissimmee. This is not a well known fact but it is the truth.
So...to get people to do something other than check out the theme parks and typical attractions for their entire vacation, hey, why not take an airboat ride...or go zip-lining...or rent bikes and go explore.