areas : Campaign Launch
client : Manulife Financial
roles : Design and Visualization
writer : Cozette Hendriks art : Ferooze Tabrani
cd : Francis Ooi and Chris Lim
Manulife is a leading Canada based financial services organization that has been around for 125 years. They have principal operations in Asia, Canada and the United States. Manulife Singapore was established in 1980, it provides a one-stop life insurance, retirement and wealth management solutions. It distributes products through a number of specialist partnering banks and financial advisory firms. Spear headed by a fresh campaign launch; ‘Ready for life’, objective was set to refresh it’s local brand look while retaining a corporate association to it’s mother brand in Canada. On a response to a design brief, white was extensively used in replacement over the pre-dominating green mix to freshen up the entire brand. This is then followed by a subtle hint of corporate green applied in various ways that enhance sophistication.
Branding Design and Brand Guidelines
BTL Pamphlets
Branding Applied on Magazine Ad and Outdoor Bill Boards
