Logo
As a tool for collecting and transporting food, the kete is the perfect icon to represent the dissemination of kai knowledge. The form is hand crafted and therefore imperfect, just like the creations in our whare. Supported with a script logotype reminiscent of handwritten recipes. The brand feels fresh, hand crafted and subtle.
Promotional Material
Images hint at Māori influenced cooking with watercress and kina.
Website Section Wrapper
Due to the image heavy content on the Māori Television website, the design for the wrapper of the kai vertical is kept monotone and fresh.
On Screen Graphics
