Rising air pollution levels in some major cities in the UK are so bad that they are now causing more premature deaths than obesity. During peak periods the effects from air pollution are exacerbated, particularly to cyclists and pedestrians. Air toxicity levels, using lung infographics, will be displayed on interconnecting posters and placed in different parts of the city, giving non vehicle users the opportunity to find a healthier, cleaner route to school or work and so avoid many of the devastating affects to their health, as well as promoting a regular exercise routine.
The app is required to interact with the poster and guide the user safely. The campaign utilises augmented reality to communicate and solve the problem effectively. Using it as a point of view guide as well as a map. The user will plug in where the need to go and choose the route they feel is best for them, with colour coded options to signify cleanliness of the route. Now they can be guided via the phones camera with an arrow on the street floor, pointing to where they need to go, constantly updating as they travel from A to B for real time reports and guidance to avoid the most congested and polluted parts for their commute.
