This is a piece I wrote on the condition of society within the ongoing evolution of the digital revolution. I discuss the change in relationship between consumer and business and how the power has begun shifting, evident in the way companies now ‘pull’ in the audience instead of traditional methods of ‘pushing’ their messages. Looking at social media, adblock, vlogging and informaton privacy to further my investigation into how the internet has drastically changed the playing field for businessses, consumers and visual communicators.
