Bupa Australia
Online video and digital display for leading health and care provider’s content marketing site
Bupa is seeking to focus on the times in life when people require more significant health and care support such as having a family. They’ve identified the ‘first 1000 days of parenthood’ an important time where we can offer a range of information, support services and products to help make a difference to the health of parents and babies.
The campaign’s challenge was to encourage the community and in particular men and immediate family members to form a support team around new parents and babies, increase awareness around emotional wellbeing for new parents in first 1000 days of parenthood and encourage them to seek support, and strengthen Bupa’s role as a health and care partner with trusted advice and expertise.
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