Printink Installation

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Art Direction, Creative Direction, Installation

Printink is an installation in response to a non-restrictive brief called Genius Loci. Core basis of the brief was to produce a work, it could be anything so long as it communicates and conveys the essence of your choosen space/place.

How can we communicate an essence of a place/space?

Intrigued by the lack it's significance. I thought about my inkjet printer in front of me, a simple object that we all take it for granted. Which made it a perfect opportunity to bring out another perspective of the printer, in retrospect we unvalue the value it brings to us. An idea that bloomed when I had no idea. My understanding of the brief was to take something intangible to make it tangible without losing it's characteristics.

Printink is a particular installation that plays on the notion of a big man's playground. Rather than bringing people physically to the space, the space is brought to the people. I simulated an isolated space in school to set up the installation which contains the components of a video projected on the celling with footage in a perspective of the audience looking outside from within the printer and also there were supporting graphics playing with it's scale in the installation, things you see in a printer but being enlarged with a slight humor twist in it's tone.

Printing + Inkjet Printer = Printink