hyeyun lee's profile

TRACK AND FIELD_Application

 
Logo for Track And Field.
 
 
My flexible logo design is about track and field stadium.
It is to interest general public about various sport events related to track and field which commonly receives less attention compared to other popular sport events. In order to draw audiences' attention, I decided to give some information about field of track and field sports through my logo design
 
 
 
Logo Design & Variation.
 
 
Shape of the logo follows an actual shape of track and field stadium.
Each of the logo variations visually represents playing area of a certain track and field event. In order to visually express this, a part of the logo variation is shaded for a playing area of a corresponding events. Moreover, pictogram of the corresponding event is placed within a logo variation to clarify about shaded area. Main logo design shows all the different playing areas of track and field events by overlapping the shaded forms. 
 
 
 
 
 
 
Application
 
 
I have designed a mobile application, which provides daily schedule to audiences in a stadium.
It is a easy and quick way to check multiple various events' schedules of a running race.
 
 
 
 
 
 
The main page contains two buttons, a schedule arranged by time and a schedule arranged by different events.
 
In every inner page, left side indicates men's game and right side indicates women's game.
 
 
For each event's inner pages, flexible logo system is shown as a background by shading an playing area with light grey color.
As mentioned above in logo explanation, each event takes place in different areas within a track. Therefore each event page is distinguished from each other with different shaded area to represent its playing area.
 
 
 
 
 
A schedule arranged by time.
 
 
 
 
A schedule arranged by different events.
 
 
 
 
 
More Application: Pamphlet, Ticket, T-shirts, staff name cards.
 
 
More applications are designed for a sport events, such as tickets, t-shirts, staff name cards, and pamphlet.
 
For ticket design, logo system is applied to the front by placing different shaded areas according to each game. The back remains the same throughout all the ticket.
 
 
 
 
 

For ticket design, logo system is applied to the front by placing different shaded areas according to each game.
The back remains the same throughout all the ticket.
 
 
 
 
 
 
 
 
 
 


 
 
 
 
 
 
 
TRACK AND FIELD_Application
Published:

TRACK AND FIELD_Application

My flexible logo design is about track and field stadium. It is to interest general public about various sport events related to track and field Read More

Published: