The retail landscape is constantly changing, as with all other business landscapes. A digital rehaul was is important for TANGS to go above and beyond in providing the best and most coherent omni-channel experience to fulfil the demands of ubiquity seeking consumers nowadays. This provided a seamless shopping experience for customers on the web, mobile on-the-go, mobile app and in-store.
The re-design of TANGS.com was designed to provide an intuitive experience and ease of use in mind for shoppers. Information are well categorized with clear navigation displayed at the top of the website. This familiar visual layout makes it easy for customers to navigate and look for specific products and information.
The intelligent filtering on the website which allows customers to filter by category or brand provides a multi-way option to filter, thus making the online shopping experience a more customized and convenient one.
Product Listing & Product Detail Page
Editorial Blog, Content About Us Page
A re-design of the mobile app carries enhanced functions including the ability for customers to shop on the mobile app and earn or burn their rebates with the introduction of the virtual membership card.
